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What is AMP or Accelerated Mobile Pages and Why it is Important?

Written by on Thursday, April 20, 2017 | Last Update on 4/20/2017
AMP or Accelerated Mobile Pages is out and has been alleged to have 2 advantages for SEO. One is it'll have a fast label nomination on search engine results pages and the other is that it'll be a ranking factor. As to how much of a factor, that's however to be seen. I will take you through what AMP is and how you'll be able to use it to benefit your site’s mobile visitors.

Google AMP Project

What is AMP?

AMP is an open source coding standard for publishers. The aim for AMP is for publishers to be able to load their sites quickly on mobile since mobile responsive could be awkward and slow because desktop resources are plenty and heavy.

If we are about to be honest with ourselves, most of the elements of a desktop web site is senseless for a mobile site. till recently, AMP was only for User Experience. Now, Google has backed it up and is encouraging websites to follow suit. Very like however they publicized Laid Low Dublin Core and Schema for metadata.

Why AMP is Important?

Ever tried to load your site on mobile? Are you cheerful with the load speed? I know i am not. Heck loading my web site in desktop is taking long and i have a good quantity of speed for my net connection, however mobile? All I have is typically a clumsy data plan with the mobile suppliers here within the Bangladesh.

Simply put, browsing on phone whereas you are on the go will mean that your internet speed isn't forever quick. So it is best to optimize the mobile browsing experience for all visitors (Google desires to happen) by standardizing a mobile version of your site with AMP Template. I will show you ways to do it below.

Who will Benefit the Most from AMP?

I do not believe that you will want to create your services or product landing pages into AMP. It'd be stripped down of its first-impressions that would defeat the aim of your original style. So i do not believe that everybody will be adopting AMP. Considering my web site and the way it'd seem like with AMP is simply unthinkable.

I believe i will leave it as it is, thank you. The sites which will profit the most from AMP are publishing sites. Sites that produce content. So how you will apply this to your consumer isn't by creating their entire site into AMP that might have an effect on conversions negatively. Rather, you'll be able to transition your client’s blog section or news and updates section into AMP.

Actual Sites that Prefer AMP Loading

Try opening an article from Twitter from the native mobile app. You will notice that Twitter has its own browser currently and it is not very loading sites quick enough. However if a website is using AMP then it loads quick even with Twitter’s native browser.

What is the Difference Between Non-AMP Mobile Browsing and AMP?

One of the starkest variations is that AMP pages doesn't have lots of stuff for a more advanced user experience. Everything is minimal.

01) Javascript isn't allowed at all – in fact, I’m still attempting to figure out the way to create share buttons seem on my Accelerated Mobile Pages pages.
02) You're forced to use an off the shelf Javascript library that Accelerated Mobile Pages provides you, with that forces your pictures to lazy load.
03) Accelerated Mobile Pages forces you to use a streamlined version of CSS.

That is it. basically after you integrate AMP to standardize your mobile responsive pages, you're putting readability and speed as high priority over anything else, even over shareablility.
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